Raise a glass to a steak and ale tribute



GINSTERS is launching a new limited-edition Steak and Tribute Ale pasty in time for the New Year celebrations.

Steak and Ale flavour is a favourite with pasty-loving consumers and Ginsters has developed its latest limited-edition pasty with the Cornish pale ale, Tribute, brewed by St. Austell Brewery. With the rising popularity of craft ales, Ginsters says Tribute is the perfect partner for the recipe.

Brand manager Kate Brown said: “We already know pasty fans love steak and ale flavour pasties; the combination of 100% British steak and an award-winning Cornish pale ale is sure to go down well with our consumers.

“Both brands, with their strong Cornish heritage, are recognised and trusted by consumers for their quality and commitment to locally sourced ingredients. Our Cornish heritage is reflected in the new eye-catching packaging together with the distinctive Tribute Ale branding which will have real stand out on shelf. ”

Marc Bishop, trade marketing manager for St Austell Brewery, said: “We are really pleased that Ginsters has chosen to use Tribute, our flagship pale ale, in their Steak and Ale Limited Edition pasty. The joint branding works really well on pack and reinforces the Cornish Heritage of both companies.”

The new pasty launches on Wednesday December 28 across the impulse sector with an RRP of £1.99 and will be supported by a range of eye-catching point of sale.