Festive look for Super Bock


PORTUGESE beer Super Bock is being launched in a limited edition knitted design to mark the festive season.

Taking inspiration from Christmas jumpers, the pack uses the bold red branding and introduces a white Christmas tree, snowflake and reindeer pattern. The pack has been designed to appeal to shoppers looking for premium world beers this Christmas

Distributor Brookfield Drinks says many shoppers trade up to premium, often more expensive offerings over this period, as they look to treat themselves, friends and family.

With a recommended RRP of £4.99 for a 4x330ml pack, the company expects Super Bock to become a preferred option of premium world beer drinkers in the UK, as the brand is widely recognised; having been enjoyed on holidays abroad or as a favoured choice in Nando’s