Festive indulgence from the freezer


Home fragrance brand Air Wick has added Christmas Tree Wishes to its Life Scents range. Christmas Tree Wishes features aromas of fresh cut pine, cinnamon cookies and firewood.
The key notes are designed to bring out the festive feeling in every home, the brand team says.
The new scent joins Mulled Wine by the Fire, which returns this year.
Life Scents by Air Wick was launched in 2015 across several air care packs. The brand’s festive collection is being supported by a TV advertising campaign and by point-of-sale materials, promotional discounts, off-shelf displays, and PR and Facebook activity to increase consumer awareness.