Getting with the programme

COSTCUTTER Supermarkets Group has promised “a step change in convenience retailing” with the launch of its Shopper First Programme.

The programme includes new branding the firm says will “stand out from the crowd, and make Costcutter retailers more relevant to the lives their shoppers live”.


There’s also a new modular and flexible in-store design for Costcutter stores.

The company will provide “complete offers” to meet shopper missions like – top-up, for tonight, treat, and food to go.

Shopper First was developed after the company carried out an in-depth study of its shoppers. Now all retailers in the group (Costcutter, Mace, Kwiksave, Supershop and Simply Fresh) have access to detailed shopper profile information.

The Costcutter brand has a new look and a new strapline: “Shop the way You Live”. There will also be new advertising, a new-look leaflet, and new point-of-sale materials.