SPAR Brand is launching a new trio of luxury cookies.
The range features three 200g variants: Fruit & Oat (RRP £1.59), Triple Chocolate, and White Chocolate (both RRP £1.75).
Spar says the three cookies are all-butter and contain only premium ingredients.
The range, available to Spar retailers this month, is intended to make the most of what the firm sees as a growing opportunity in the biscuit market, with the potential for £400k in annual sales.
Susan Darbyshire, Spar UK brand director, said: “The biscuit market in the UK is worth more than £2.3bn per year, with everyday treats offering the biggest growth in the sector.
“These new additions to the range bring us bang up to date with our competitors, and bring shoppers a delicious afternoon or lunchtime treat at affordable prices.”