Premium spirits boom at Co-op

Co-op Old Street rebranding launch.

SALES of premium spirits have been soaring at the Co-op and the mutually owned retailer, which has been busy turning itself into the country’s biggest convenience store chain, puts it down to an increasing interest in at-home mixology among its customers.

The retailer has seen a 42% increase in sales of premium vodka and 41% of premium gin so far this year.

Grey Goose Vodka (up 21%) and Hendrick’s Gin (up 87%) were the chain’s biggest-selling premium spirits.

And vermouth, used in many cocktails, has seen sales increase 11% this year.

The retailer’s spirit buyer, Sarah-Jane Wilson, said:

“Super premium spirit brands are now a kitchen cupboard staple for Brits looking to create their own impressive bar at home and we are anticipating sales will continue to grow.”