Sealing the deal

A trend towards clean eating has made consumers more conscious of food additives argues Nakd Wholefoods brand owner Natural Balance Foods.

Marketing director Marina Love said: “Research shows that 64% of consumers eat snacks to improve their mood  so they’re looking for indulgent products.


“However, we also know that shoppers want sharing-sized, re-sealable bags that they can dip in and out of.

“That’s why we’ve launched Nakd Posh Bits. They tick every box.”

Made from fruit, nuts and dark cocoa with no added sugar or syrups, Posh Bits are gluten, wheat and dairy free.

Love said  Natural Balance brands Nakd and Trek are both performing well in c-stores.

Nakd has grown 147% since July 2014 to be worth £6.9m in the channel and in the past year is up 28%. And sales of Trek in c-stores rose by 99% year on year, she said.