Savage influence

Savage-&-MattessonsMATTESSONS, the meat snack brand from Kerry Foods, has teamed up with  football pundit and former Welsh international player Robbie Savage in its Ultimate Savage campaign.

The brand sees Savage as an influencer of its meat snack brand  Mattessons Savagers’ target audience of 22-32 year old males.

In the summer the campaign saw Savage attempting to become the new face of Savagers through a variety of social media channels.

Victoria Southern, marketing manager for Mattessons, said the activity would “help create awareness, buzz and excitement about our new snacking range”.