Cheesy frights in the bag

CHEESE brand Mini Babybel has caught some spooky characters in its nets for this year’s Halloween frightfest.


Individual mini cheeses will be dressed up as pumpkins, devils and Frankenstein monsters in October.

The themed cheeses will be available in three different pack sizes.

A net of six will be available for Original, Light, Cheddar and Gouda varieties.

There will be a net of 12 for Original and Light.

And a variety bag of nine will contain three each of the Original, Cheddar and Gouda flavours.

Head of insight and planning Chloé Féminier said the specially packed cheeses are designed to add a surprise to the lunchbox or to be handed out to trick or treaters.

She said: “Halloween is the third-biggest event of the year for retailers and presents the opportunity for retailers to capitalise on category growth.

“Consumers look for inspiration to help them cater for their spooky celebration and mums love to find new, interesting treats beyond sweets and sugary snacks.

“Our consumers know they can rely on Mini Babybel to help bring Halloween to life in a way kids will love”.