EDINBURGH retailers have joined forces with Police Scotland and the City of Edinburgh Council to battle proxy purchasing.
The ‘You’re Asking for It’ campaign includes a giant advertising screen on Leith Walk and campaign packs for every licensed retail premises in the area.
John Lee, SGF head of public affairs and chair of the Scottish Alcohol Industry Partnership Campaigns Group said: “This campaign raises awareness of the serious consequences of buying alcohol on behalf of a young person, provides support for retailers in the area and will help to reduce alcohol-related problems in Leith.”
