Irish free-from bakery brand BFree is looking to expand its distribution channels further after securing new listings with Waitrose.
The supermarket will be the first in the UK to stock BFree’s Plain Bagels and Multiseed Bagels.
Alex Murphy, general manager at BFree said: “We feel our premium tasting gluten-free products are the perfect fit for the retailer and its customers. It’s great to see success continuing with this significant new listing, and we are looking forward to driving momentum further in the UK throughout 2016.”
