Nigella curls up

EMBARGOED 0.01 14 JANUARY: Nigella re-enacts her perfect tea moment, on set of the latest ad from Typhoo. The brand new #Typhoomoments TV advert, premieres tomorrow at 6.55am on ITV’s Good Morning Britain.  Typhoo Tea Ad with Nigella Lawson  (Photo by Dave J Hogan)

CELEBRITY cook Nigella Lawson is the star of a new Typhoo TV ad.
The 30-second commercial shows Lawson curl up on the sofa with a cup of Typhoo tea and a slice of chocolate cake.
Chief executive Somnath Saha said: “We plan to use the campaign to build on our growth to date which has seen value sales increase by 5% year on year.