New style for Hydro adds price-marked packs


HAVING recently reformulated its Robinsons Fruit Shoot Hydro range, Britvic has now given it a price-marked pack.
Cases of the new-style packs include 12 x 350ml bottles, with each bottle now price-marked at 79p.
The PMPs are available in Blackcurrant & Orange and Pineapple variants.
Commercial director for wholesale, Trystan Farnworth said Hydro is the fastest growing member of the Fruit Shoot range, growing by 26% year on year and accounting for 13% of Fruit Shoot volume.
He commented: “The new Hydro 12 pack PMP has been launched specifically with independent retailers in mind, enabling them to offer the right pack size at the right price.
“The launch will be supported within independent retailers with a comprehensive POS package and exclusive promotions.”