Scotmid Co-operative has announced the launch of its new Candy Crisp doughnut range in a select number of its Edinburgh stores.
Phase one of the launch will see the range delivered fresh daily to five Edinburgh stores – Leven Street, Easter Road, Rannoch Terrace, Pilrig and Stockbridge.
In development for over a year, Scotmid says significant time and resources have been invested in bringing the premium doughnut range to market, with customer taste panels being employed to deliver feedback and help develop the flavours and varieties on offer.
The new range has varieties such as salted caramel, toffee, mango, fudge and lemon meringue, however these will evolve throughout the course of the year to reflect seasonal changes.
Colin McLean, chief operating officer at Scotmid commented: “We are thrilled to be working on this new venture, we believe that Candy Crisp doughnuts are the most delicious on the market and we are very excited about the possibilities of this launch.”