MILK producer Müller Wiseman Dairies aims to put a bit of the white stuff on faces across the UK this month.
It’s teaming up with the Movember Foundation, which organises annual November cancer-fighting fund raising by sponsored moustache growing. On-pack promotion – MOOvember – is on 500ml cartons and one-pint bottles of Black & White whole and semi-skimmed milk.
Consumers are encouraged to take a glug of Black & White milk, take a selfie of their milk moustache, and upload to social media. They can also donate £2 to the Movember Foundation by texting the word MOVE00 to 70070.
• Müller UK & Ireland has been given the go-ahead to acquire the milk interests of Dairy Crest by the Competition and Markets Authority.