IN-STORE bakery firm Aryzta Food Solutions has added six new products to its Christmas line up for 2015.
Its 16-strong Christmas in-store bakery range includes four Christmas-themed muffins, festive mince pies, a gingerbread reindeer, a cornflake cake with holly decorations and mince shortcake.
And the company’s list of special Christmas savoury products includes a festive sausage roll and a light puff pastry slice.
Aoife Kenny, head of retail UK at Aryzta said: “Christmas is a major opportunity to drive in-store bakery sales as shoppers want to indulge themselves and are actively looking for treats which they can eat on the go. ”
Aryzta is supporting its Christmas range with festive point-of-sale material including secondary display units, shelf barkers, shelf strips and posters.