Trebor has unleashed a rejuvenated pack design.
The brand’s red star mark has become the heart of the new identity using tonal colours on each pack to enhance the illusion of movement and to reflect the intense flavours within.
Elena Mallo, senior brand manager for Trebor at Mondelez, said: “Trebor is a true British icon – it’s the UK’s number one mint with £56m value sales and 39% of the market and a heritage stretching almost a century.
“We wanted to rejuvenate our look to bring our products and brand spirit to life. The striking, impactful new packaging will have great standout on shelf and will encourage shoppers to pick up a pack of Trebor by highlighting our identity as a boldly British brand.”