Tyrells, the Herefordshire-based premium crisp brand, is extending its multipack range in a bid to gain a bigger share of the adult packed lunch market.
The brand is offering its most popular flavours in multipacks containing 6 x 25g bags. New to the range is Sea Salt & Cider Vinegar, while re-launching this month in newly re-branded packs, are the mixed bag multipack (containing Mature Cheddar & Chive, Lightly Salted and Sea Salt & Cider Vinegar) and Lightly Sea Salted multipack.
Marketing director Jocelyn McNulty, said: “Packed lunches have become much more premium in recent years, with more and more foodie consumers choosing to make delicious gourmet lunches at home and bring them into work.
“Crisps remain an important part of the packed lunch, acting as the perfect partner with sandwiches and salads, so we wanted to offer our customers the opportunity to keep that special premium feeling right through to their choice of accompaniment.”