French Malbec at a promotional price of £6 a bottle leads the list of seven wines recently added to the Spar list at introductory promotional prices.
The others are Rose D’Anjou being promoted at £6.50, Verdicchio Classico at £6.50, Muscadet Sevre et Maine Sur Lie, Les Deux Roches for £6.00 a bottle, D.O. Verdejo Rueda, Castillo de la Mota for £5.50, Valpolicella Ripasso for £8.00 and an Argentinian Malbec, Rios de los Andes at £6.00.
Chris Lewis, Spar UK licensed trading director, said: “The Spar team has worked hard to transform the wine range for our business and while we have had some great success, now is the time to introduce some further interest for our customers and allow them greater choice.
“Designed to provide our shoppers with some exciting new varietals as well as some firm favourites, these delicious wines will give our stores a real point of difference locally,” Lewis said.
Four wines were on special promotion throughout July and the other three, Argentinian Malbec, Verdejo Rueda and Valpolicella Ripasso, are being promoted in August.