THE French capital city of Paris is the inspiration behind the new look for Courvoisier Cognac.
Beam Suntory’s director for Cognac Jeanette Edwards said: “Courvoisier has always been proud of its deep Parisian heritage.
“Our new packaging highlights our approach to luxury and the attention to detail and the sophisticated look of the design reflect the quality of our Cognac.”
The new look will be rolled out to all packs from September.
