Symbol heats up on summer TV

Eighteen months after its launch, Costcutter’s own brand, Independent, is being promoted on TV this summer.

Costcutter June 15 Independent TV shot

The 10-second and 30-second adverts are appearing on ITV and Five during prime time programmes including Emmerdale, Lorraine and ITV News.

The campaign’s short ads promote the brand’s barbecue meats range included in an ‘any 2 for £6’ deal.

The longer ads will also feature other Independent brand products.