IT’S for you, young man! The new look McCoy’s bag has been designed with youthful male shoppers in mind. It’s intended to look modern and to have greater impact on snacks shelves.
Trading controller convenience at KP Snacks Matt Collins said: “We’re transforming McCoy’s with a great new look across the range, the brand’s first identity change in 15 years.
“This new positioning for McCoy’s will ensure better stand out on shelf and significantly greater appeal for consumers.”
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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