Creative Camel goes limited

LIMITED-edition packs for JTI’s premium cigarette brand Camel will be available through to the end of July in the brand’s King Size 20s variant only.

044_Camel LEP Camel Blue Side

On sale from the start of this month the limited-edition design delivers, says the tobacco firm,  a modern look that reflects a creative spirit. The limited-edition pack  is available across all channels while stocks last.

Jeremy Blackburn, JTI head of communications, said: “The premium segment remains an important sector of the tobacco category, holding a 17.6% share of the ready-made cigarette tobacco market. Camel offers retailers the opportunity to make generous profit margins.

“The limited-edition packs are designed to celebrate Camel’s on-going creativity, vibrancy and innovation, reaffirming its position as a relevant and profit-driving must-stock brand for tobacco retailers.”