LIMITED-edition packs for JTI’s premium cigarette brand Camel will be available through to the end of July in the brand’s King Size 20s variant only.
On sale from the start of this month the limited-edition design delivers, says the tobacco firm, a modern look that reflects a creative spirit. The limited-edition pack is available across all channels while stocks last.
Jeremy Blackburn, JTI head of communications, said: “The premium segment remains an important sector of the tobacco category, holding a 17.6% share of the ready-made cigarette tobacco market. Camel offers retailers the opportunity to make generous profit margins.
“The limited-edition packs are designed to celebrate Camel’s on-going creativity, vibrancy and innovation, reaffirming its position as a relevant and profit-driving must-stock brand for tobacco retailers.”