Single-serves at 10% and growing

THE importance of single-serve cakes is demonstrated in the latest market statistics according to Lisa Boswell, marketing manager at CSM Bakery Solutions.

She said: “Total growth of the ambient cake market is up 0.4% in the last year and cake bars and slices represent almost 10% of the market.


“Premium cakes are becoming even more popular as an affordable ‘everyday’ luxury.

“Our Thaw & Serve Coffee Time Treats are a must-stock for retailers looking to list fresh-baked products.

“The muffins and cookies are delivered frozen and thawed at room temperature.

“Doughnuts are continuing to grow in popularity at a rate of 6% year on year and appeal to all ages, and genders and are purchased throughout the day.

“Our Halo Doughnuts take out the complexity of baking fresh as stores can simply thaw and serve or top with sprinkles.”