Happy message on a bottle

XlindemansAUSTRALIAN wine brand Lindeman’s is introducing new packaging from the end of May.

And the new label will carry the Latin phrase ‘Felicitas in Vitae’ which means ‘In Life Happiness’ and is inspired by brand creator Dr Henry Lindeman who said the one purpose of wine is to bring happiness.

Marketing director Mathew Bird said: “The fresh new packaging is clearer and reflects the history of the Lindeman’s winery, one of the longest-standing in Australia.

“It forms part of the new brand identity, launched globally in September 2014.

“The packaging refresh gives the brand a greater stand out on shelf, making more of an impact on consumers.

“Shoppers will be able to spot the brand more easily, which will drive sales for retailers.”