NEW specialist supplier Fresh to Store, formed following a management buyout of the Kerryfresh chilled delivery business from Kerry Foods, has announced its management team and is introducing 100 new products to its line-up, including new value ranges, and more price-marked packs.
Darren Haynes becomes Fresh to Store managing director, following more than 15 years with Kerry Foods Group. He had been MD of Kerry’s van sales business.
Trading director Sue Cronin-Jones also remains in the business.
Business development director Dave Hayward joined Kerry foods in 1997 and Kerryfresh three years ago.
Operations director Andrew Redstone worked in the Kerry van business for 15 years including periods in sales, operations, and business development.
Finance director Rob Eustace has 20 years experience, having joined the Kerry graduate scheme.
Supply chain director Jeremy Fitton joined Kerryfresh in 2013.
The new firm says retailers can expect “something new every week” from it as it looks to develop in what it sees as the fast-growing £3.8bn chilled convenience market.