WITH little sign of the challenging economic conditions easing, tobacco shoppers are increasingly demanding better value for money, said Imperial Tobacco’s regional business manager for Scotland Darren Attwell.
As a result, economy products among factory-made cigarettes (FMC) and roll-your-own (RYO) tobacco are showing substantial volume growth, he added.
“We’ve seen a marked increase in the number of consumers who are shopping ‘little and often’ and who are also seeking a quality product with a lower out-of-pocket spend.
“In response to this trend we launched JPS RYO 9g in June last year. The new lower-cost 9g is perfect for smokers looking to reduce their outlay on tobacco, control consumption or trying the brand for the first time. With a RRP of £2.99, the 9g pouch is perfect for budget-conscious shoppers.
“March 2014 saw the launch of L&B Blue in King size 19s. Positioned within the sub-economy price sector L&B Blue has been designed to suit the preferences of those adult smokers who are seeking a lower-priced, quality product from a great brand,” he said.
“Since its launch L&B Blue has gone from strength to strength and the range has been extended further with the addition of Superking size 19s at the end of last year offering adult smokers a quality blend cigarette at a competitive price in Full Flavour, Smooth and Menthol variants.”
