Tobacco giant tips economy brands to soar

003_0114IMPERIAL Tobacco is advising retailers to make the most of the growing economy tobacco sector in 2015.
Jo Wren, head of consumer marketing at Imperial Tobacco said 2014 had been a great year for brands like Player’s Gold Leaf and L&B Blue.
“Many smokers are increasingly choosing to control their spend on tobacco products,” she said. “In addition to this we’ve also seen a rise in the number of tobacco shoppers purchasing reduced pack sizes which contain a combination of tips and papers or both.
“Our extensive programme of research continues to show that consumers are increasingly seeking great quality tobacco brands at a lower out-of-pocket price.
“We’re advising retailers to understand local market trends and stock up now.”