Dynamite makes a big bang

DynamiteSCOTTISH energy drink Dynamite has blasted onto shelves in a new 3L bottle, price-marked at £1.79.
The brainchild of entrepreneur Athif Sarwar and Garvies Soft Drinks managing director Nasir ‘Nish’ Hamid, Dynamite is said to be the first product of its kind to launch in the size.
The 3L bottle has been introduced in response to consumer demand, according to Hamid, and is aimed at those looking for more Dynamite to fuel their day – as a mixer or to share with family and friends.
“Competitive pricing is essential in the energy drinks market,” he said. “We are sure that the format will be a great success and will pave the way for us to continue to grow and develop the Dynamite portfolio even further.”
The existing Dynamite range includes original and blue raspberry in 250ml cans, and orange and blue raspberry flavour isotonic drinks in 500ml sports cap bottles. More than 2.5m cans are said to be sold worldwide every month.
Sarwar said: “We’re always looking for fresh new ideas that are going to grab the attention of retailers who will pass their excitement and enthusiasm onto consumers.”