Christmas with a K or 12 from Keystore


CONVENIENCE group KeyStore has its own take on Christmas carols this month.
Its 12 Ks of Christmas ad campaign runs on Radio Clyde in a bid to attract consumers to Keystore shops before and through the festive season.
The 12 Ks campaign, the second time the company has run the activity with the station, gives listeners the opportunity to win prizes and one will win £12,000 in time for Christmas. Trailers will highlight deals across a range of brands, including Irn-Bru, Pringles and Foster’s.
Ian McDonald, sales and marketing director at Keystore symbol owner in the UK, Glasgow-based wholesaler JW Filshill, said: “It’s a really uplifting campaign for KeyStore at an important time of the year for our retailers.
“Last year’s campaign saw Radio Clyde reach 34% of people within the station’s transmission area, with each listener hearing the KeyStore name and key messages 8.9 times.”