Brand giant moves to let the sunlight in

Magners Irish ciderC&C Group, the owner of Magners Irish cider, has added new flavours to its low calorie range.
At 103 calories per bottle, Orchard Berries Light is the first new flavour to be released and will be available in a 4x330ml pack. It will be joined shortly by Magners Pear Light.
Ed Shoebridge, head of customer marketing at C&C Group, said: “The new additions to the Magners Light range will attract a variety of audiences but particularly 20-30 year old female drinkers who love the original flavour and refreshment of regular Magners, but are looking for fewer calories.
“We believe that this exciting addition to the Magners portfolio will appeal to our fan base of customers and consumers as the range gives them choice and the option to select a product that is right for them. This new proposition is in a strong position to perform well in the UK off trade.”