BORDER Biscuits has expanded its NPD team following a raft of new launches.
“We are continuing to perform well in the premium biscuit market and have recently seen a 20% increase in sales,” said Jill Sutherland, national account manager. “Product innovation and increased nationwide listings have boosted sales and our dedicated team are now working seven days a week to keep up with demand.”
Recent innovations include the Deliciously Different range, which includes such lines as Chunky Chocolate Cherry Trifle and Yankee Doodle Butterscotch.
The company has extended its Christmas gift tin range, which has also been given new packaging.