New lines boosting category sales


THE booming RYO market includes not just the tobacco itself but also growing lines of RYO accessories that provide strong margins for retailers, says accessories specialist Republic Technologies (UK).

The firm says its filter tips brand Swan is driving category growth and that new product development is also helping to build RYO accessories sales.
One example is Ultra Slim Swan filter, the thinnest ever Swan filter.
Another is ZIG-ZAG unbleached papers.
Designed, says the firm, to provide a smoother, more natural experience, the brown porous papers are said to be among the thinnest, lightest, most transparent papers currently available in the UK.
“Republic Technologies is helping to generate awareness of accessories in-store by providing off-fixture displays such as counter-top units to ensure they have high levels of visibility,” said marketing manager Eleni Koulara.