AG Barr, manufacturer of Rockstar energy drinks, is offering three retailers the chance to win eight cases of its exciting new variant, Rockstar Xdurance Electric Fruits.
Since launching in August 2011, Rockstar Xdurance Blue has seen sales of over £40 million*1 and is currently Scotland’s fastest selling Big Can flavoured energy drink.*2
Rockstar Xdurance, which is designed to prepare consumers for extreme mental and physical performance, really strikes a chord with shoppers. New Xdurance Electric Fruits will offer fans an exciting new flavour as well as attracting new shoppers to the brand. The product performed well in consumer taste tests, with 76% of consumers saying they would buy it*3.
Rockstar Xdurance Electric Fruits will be popular with shoppers, so retailers should stock up to make the most of this incremental sales opportunity.
Three retailers will each win eight cases of Rockstar Xdurance Electric Fruits (price marked at 99p).
Simply email us your answer to the question below, your name, plus the full name, address and telephone number of your shop, send it to: firstname.lastname@example.org. Please put “Rockstar competition” as the subject.
Question: What is the name of the new variant?
A- Xdurance Electric Fruits
B- Rockstar Xdurance Electric Eel
C- Rockstar Xdurance Electric Kettle
*1: Estimated Retail Value, based on AG Barr Sales Data. *2: Nielsen Scantrack, UROS, MAT to 24.05.14, Scotland Impulse. *3: LVQ Research, March 2014.
The closing date is 31 October 2014.
All entries received by that date go into the hat and the first three correct entries drawn win the cases of Rockstar. There’s no alternative to the prize and the editor’s decision is final.