Duracell upgrade powers on


P&G has unveiled a new look for its battery brand Duracell, with upgrades across the Alkaline, Rechargeables and Speciality lines.

Also being introduced is a new Premium AAA Rechargeable cell with LSD technology, as well as a new 15 Minute Charger.
Completing the upgrade, Duracell C and D-sized batteries recieve a 30% boost in longevity and Duracell hearing aid batteries have been improved with a new formula.
Menna Zaghloul, Duracell brand manager, said: “Duracell’s key attributes are longevity, endurance and reliability and these latest upgrades across our portfolio demonstrate clearly why we are leading the category in breakthrough innovation.
“In store, retailers should consider availability and visibility – ensuring that your batteries are effectively displayed can play a key role in boosting sales.”