Big names develop vaping portfolios

The Blu eCigs Pro Kit includes a clearomiser, a 10ml bottle of e-liquid, a 950 mAh battery, and safe-charge charger for £19.99.

THE number of e-cigarette users is increasing rapidly and e-cigarettes continue to tempt smokers to switch from tobacco, says producer Nicocigs.

The firm says its brand Nicolites has been market leader in the UK since 2008 and now holds around 24% of the market.
And its e-liquid brand Vivid launched in January this year is said by the firm to have reached 18% market share. Vivid is definitely the brand to watch, it claims. The Vivid system offers a variety of flavours including Pineapple Rocks, Berry Blast, Cappuccino Cream and Cinnamon Apple, in medium (11mg) and high (16mg) strengths.
Nicocigs says Nicolites and Vivid offer retailers profit margins of up to 40% POR, affordable prices, free promotional material, and a strong web presence.
Nicolites e-cigarettes are available in classic tobacco, golden tobacco, menthol and cherry flavours in high, medium, low and zero nicotine strengths. Disposable options are also available in 200 or 400 puff measures.
Vivid starter kits include a battery, CE4 Clearomiser, 10ml of tobacco-flavoured liquid and a USB charger.


• Last month Vype developed its range by adding Vype eStick, a rechargeable e-cigarette with constant in-pack charging. Vype eStick has an RRP of £19.99 and packs of four Vype eStick tips (refill cartridges) are available in three flavours – blended tobacco, dark cherry, and crisp mint at an RRP of £7.99.
Nigel Hardy, head of Nicoventures for the UK and the Republic of Ireland, said: “The introduction of Vype eStick is the beginning of our response to an increasingly knowledgeable and discerning consumer base.
“Consumers expect consistent performance, and this is what we’re offering.”
Vype eStick will be supported principally with digital advertising and the company is also making a “satisfaction guaranteed or your money back” pledge.
• Blu eCigs has released the Blu eCigs Pro Kit, with a range of refillable e-liquids. The firm says the new model of tank e-cigarette has a number of advantages compared to other styles, including a safe-charge battery and charger, and a newly designed mouthpiece.
The Pro Kit range has several flavoured e-liquid refills including Classic Tobacco, Cherry, Menthol, NRG, Strawberry-mint and Blueberry and there are plans to introduce more flavours.
The kit’s clearomiser is surrounded by a shock-proof metal shell, designed to protect against accidental damage. It has a clear window that allows vapers to see how much e-liquid is left in the tank.
The mouthpiece is connected to the centre tube through which vapour flows. No excess air can enter the tank, helping ensure a richer and more satisfying vape.
The kit includes a clearomiser, one 10ml measure of Classic Tobacco e-liquid, a pro battery (950mAh, 90mm) plus the safe-charge USB charger.
The Blu eCigs Pro Kit is priced from £19.99.