Activia’s fruity additions


DANONE-owned brand Activia is focusing on fruit, two times over.

The firm has launched a new range, Activia Fruit Fusions, and added more fruit flavours to its existing Activia Intensely Creamy yogurts range.
The new Activia Fruit Fusion lines feature a layer of fruit topped with yogurt, including Mango & Passionfruit, Raspberry & Lychee, and Blueberry & Acai flavours.
A £2.5m media campaign is supporting the launch.
Activia Intensely Creamy now includes new flavours – Apricot & Nectarine, Blood Orange & Passionfruit and Pear & Apple.
Activia Fusions multipacks have an RRP of £2.19.
The Intensely Creamy range RRP is £2.39.