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Home News RYO seeks organic growth

RYO seeks organic growth

THE UK’s first RYO product to feature organically grown tobacco, Amber Leaf Signature Blend, arrives on shelves this month.

RYOProducer JTI says it’s a first in European RYO and responds to interest in organically grown tobacco from over 70% of existing adult smokers. The new line will be available in two packs: a 10g three-in-one crush proof box including papers and filters and a 20g pouch with papers. Both will be available in PMPs, at £3.65 and £6.99.
Also this month Amber Leaf has limited-edition packs featuring a letterpress design – available on its 12.5g crush proof-box as well as on 10g, 25g and 50g pouches.