SPAR is urging its symbol group members to make the most of the current World Cup with its own-brand range of snacking and sharing lines.
The company reckons shoppers will be on the lookout for nibbles and drinks to enjoy while they settle down at the TV to watch the big games.
It nominates its Indian Selection Pack, Houmous, and Garlic Slices as ideal for football fans. Spar pizzas are on special promotion in July at two for £4.
Susan Darbyshire, Spar brand director, said: “Spar retailers are well equipped to capitalise on the rush home to watch the games, when the audience will be eager to get to their TV screens and grab snacks, evening meals and drinks quickly on their way.
“We have an excellent range of own-label crisps and snacks, pizzas, beer and wine and other sharing lines. It is a great opportunity for our retailers.”