MONDELEZ International is running an umbrella summer promotion across its portfolio of products. Called Happy Summer Dayz, it gives consumers a chance to win family days out for themselves and for three children’s charities.
Happy Summer Dayz will appear on Cadbury chocolate (bags, blocks and bars) Carte Noire, Tassimo, Kenco, Millicano, Barny, Belvita, Mikado, Oreo, Ritz, Bassetts, Maynards, the Natural Confectionery Co and Trebor products.
The scheme’s charity partners are Make A Wish, Barnardo’s and Variety.
The promo will be supported by a £700,000 marketing push, including outdoor advertising and a link-up with Global Radio.
Mondelez’s Sally Fisher said: “We’re helping lucky winners to bring joy to their summer moments as well as to some really worthy charities for families.”