NEW listings including Tesco, as well as NPD across the company’s Deliciously Different range, has seen Borders Biscuits’ sales grow 20% year on year. The company is now working seven days a week to meet customer demand.
Ashley Connolly, Tesco Scotland buyer, said: “We are really pleased to add the new varieties of Border Biscuits to our stores. The range continues to perform well and the biscuits are very popular with our customers and we’re sure they’ll enjoy the new Deliciously Different flavours.”
Jill Sutherland, national account manager Border Biscuits, said: “Our recent sales increase has been outstanding and we work hard to continually innovate in the premium biscuit market. The quality and taste of our biscuits is our number one priority and we are delighted that our new Deliciously Different range is available in Tesco stores.”