Dodgers get a berry boost


CHILDREN’S biscuit brand, Jammie Dodgers, has a new flavour: Berry Blast.

“Jam is at the very heart of the Jammie Dodgers brand,” said David Costello, Burton’s Biscuit Company’s head of customer category management.
“Berry Blast, with its blackcurrant-flavoured jam, is just the sort of fruity flavour that children will love.”
Jammie Dodgers is the UK’s number two children’s biscuit brand, said to have annual sales of £20m according to Nielsen research.
RRP is £1.15 for a standard 140g pack. Mini snackpacks (7x20g) are £1.59.