MARS Chocolate is ensuring it’s ready for World Cup big nights in with a five-brand souvenir tin of sharing sizes, to be launched this month.
The Mars & Team tub combines Mars, Twix, Snickers, Bounty and Milky Way. It will be promoted by a £3.5m TV advertising campaign during the summer of football.
Tony Lorman, Mars Chocolate retail excellence director, commented: “Mars is incredibly proud to have a long heritage with football, and consumers have come to associate Mars with the game.
“The Mars & Team tub is a great opportunity for retailers to tap into football fever.”
Limited-edition packs will are available from this month. The company suggests retailers use POS units to support the launch.