Independent Swedish cider brand Kopparberg is now available in more than 350 Marks & Spencer stores.
M&S listed two flavours from 22 April, Kopparberg Mixed Fruit Cider and Kopparberg Strawberry & Lime Cider. Both are available in 500ml individual bottles.
Rebecca Booth, trading manager – drinks at Marks & Spencer said:
“Marks & Spencer only chooses brands that are true leaders within their category. Kopparberg is a premium fruit cider brand and will be the perfect addition to our cider portfolio.”
A pioneer in the UK’s rapidly growing fruit cider category, Kopparberg was first launched in the UK in 2006. The brand owner says Kopparberg, which is still fermented and bottled in the small town of Kopparberg in Sweden, is the number-one fruit cider brand across UK on-trade and off-trade outlets. Sales in 2013 were 24% higher than in 2012.