AG BARR’S Irn-Bru ‘Cheer We Go’ promotion is … go!
The pre-Games promo will be available to retailers as of this month.
The company says 11,000 prizes are up for grabs, ranging from Games tickets and T-shirts to lucky socks.
It will feature on 2-litre, 500ml and 330ml packs of regular and Sugar Free Irn Bru. There will also be support from radio advertising, digital media activity and in-store POS materials, says Barr.
Adrian Troy, AG Barr’s head of marketing, said: “The retail opportunity is not just for the 11 days of Glasgow 2014.
“Irn-Bru will capture the enormous sense of national pride that Scotland is hosting Glasgow 2014 and help Scottish fans live up to their reputation as the world’s best supporters.
“We want our Scottish consumers to feel proud of what Irn-Bru is doing in its heartland to support Glasgow 2014.”