Swan’s packaging is feeling groovy

SWAN, the RYO filters and papers specialist, is celebrating its 130th anniversary with a range of limited-edition packaging.
The pop-art designs are available on Slim Loose filter tips, Extra Slim POP filter tips and Slim POP filter tips.
“The year 2013 marks 130 years since the launch of the Swan brand. Since then it has become synonymous with quality, British design and innovation. By stocking the limited-edition packaging, retailers can reinvigorate their customers’ interest in the fixture and create a talking point,” Eleni Koulara, marketing manager at Swan’s owner Republic Technologies, commented.
The first Swan matches were produced in 1883 and since then the brand has grown into an instantly recognisable part of British culture, the firm says.