Standard support – Firm ramp up Russian promo’s

Standard support

VODKA brand Russian Standard hit the screens in recent months with the latest work in its ‘Vodka as it should be’ TV advertising campaign.

The campaign, described by distributor Whyte & Mackay as “significantly increased”, saw Russian Standard feature in several slots from May to July.
The campaign, says the firm, forms part of a £7m summer support programme activity which also includes onsite marketing work at two of the UK’s biggest music festivals, Lovebox, held last month in London, and Wilderness, which runs this month in Oxfordshire.
And for three weeks last month customers in participating Sainsbury’s stores in Britain were given the opportunity to claim a free Russian mule copper mug when they bought a 70cl bottle of Russian Standard Original.