CELEBRITY chef Hasan DeFour, Gary Rhodes’ companion on his recent TV series, is the frontman for this year’s Caribbean Week.
The event – which runs from August 19-25, the week before the Notting Hill Carnival – will include sampling and promotions, a dedicated advertising campaign, recipes and social media competitions.
Rice brand Tilda is one of the week’s partners and Grace, Dunn’s River, Encona Sauces, Nurishment and Brunswick are also on board.
“We have seen huge growth in the Caribbean sector, with sales growing at 7.9% year-on-year said Grace Food’s Ryan Mack, quoting IRI figures.
“Coupled with the launch of a wide range of ready-to-use products and scratch cooking ingredients, this year’s Caribbean Food Week will introduce new consumers to Caribbean food.”