IMPERIAL Tobacco has unveiled a new design for its Lambert & Butler portfolio.
The makeover includes a new logo. The standard core range will be available in Original, Smooth (previously Gold) and Menthol. The new design will also feature on Glide Tec and Fresh Burst packs. The company says improved design consistency will help retailers navigate the new L&B colour scheme.
There’s no change to the brand’s sub-premium pricing and Imperial Tobacco says Lambert & Butler offers profit on return of between 6.1% and 6.25%.