CADBURY’s Crispello, a milk chocolate-covered crispy wafer shell with a creamy filling, is now available in a 120g bag.
Designed for sharing or “individual indulgence”, each bag has 12 individually-wrapped pieces. RRP is £2.03.
The new line will be supported by a £6m marketing campaign in the first half of the year, including TV ads, outdoor posters, digital advertising and in-store sampling.
A year ago, Cadbury Crispello brought 190,000 shoppers to the chocolate singles category within its first 12 weeks, according to Kantar Wordpanel figures. Those show the brand worth almost £3m.